Business as usual is not acceptable for Plano city government. Marketing is a major function of management and business concepts. In these times of economic struggle, municipalities feel the pressures to be more responsive and accountable to the needs of the public. Marketing can help our municipality accomplish this goal. As the budget constraints continue to present challenges, we are making efforts to increase efficiency while increasing transparency in the processes used to deliver these services.
Municipal governments across the country are using marketing approaches to help meet the challenges and budget pressures required to satisfy mandates and citizen needs in the face of diminishing resources. The challenges of maintaining revenue and meeting reduced budget targets have provided the opportunity to look at our resources with a different concept in mind.
Rather than approaching our business in the “business as usual” framework of accepting the lowest cost bid on our purchasing proposals and cutting costs, we proposal a cultural shift to look for opportunities to work with our City assets with the objective of obtaining incremental revenue through appropriate sponsorship and partnership programs.
Through the generation of alternate revenues we expect to develop mutually beneficial partnerships with private sector companies. This will augment the budget to allow us to minimize reductions and tax/fee increases.
Through a marketing approach, the objective of this program is to generate incremental revenue through partnerships that are consistent with, and appropriate for, the City’s mission and are sensitive to corporate citizens and our community values.
On February 13 the Plano City Council approved a sponsorship agreement with Texas Health Presbyterian Hospital Plano for a five-year, $1,000,000 agreement as part of the Plano Partners sponsorship program. “We are very grateful to Texas Health Plano for this partnership which will benefit our community,” said Mayor Phil Dyer. Having a great interest in community health, Texas Health Plano will be recognized at four Plano recreation centers and will make health information available to the public at those centers. Texas Health Plano will also offer periodic health screenings at these locations as a way to assist in encouraging and monitoring the general health of our community. Pictured at the Tom Muehlenbeck Center gymnasium are: (left to right) Deputy Mayor Pro Tem Lissa Smith, Council Member Lee Dunlap, Mayor Phil Dyer, Texas Health Plano President Dr. Jeffrey Canose, City Manager Bruce Glasscock. Learn More